Mikkel Jul Hvilshoj: Just to shortly answer your questions, I am an advertising photographer based in Copenhagen, Denmark, where I live with my wife and son. I started taking pictures fairly late, i.e. at the age of 23. At the time I had started at college to study economics, but that way was not for me, and I moved to Copenhagen in search of an apprenticeship. Today, 16 years later, I primarily shoot products and still life, and try to maintain a clean and minimalistic aesthetics. My approach to work is trying to let the formal shape and qualities of an object set the creative direction, and with high technical standards I strive to create beautiful images.
Mikkel Jul Hvilshoj: I can’t tell when I discovered my talent. It has been something I have been working hard to develop and I still am. I am very humble and self-critical, and always see room for improvement. It might sound like a cliché, but I always think that my best images are somewhere out there in the future.
Mikkel Jul Hvilshoj: To get there, I constantly seek inspiration from either other photographers or just walking the streets of Copenhagen noticing shapes and light. Inspiration can come from many places.
Mikkel Jul Hvilshoj: The images you refer to are basically an advertising project for a Danish company called Eva Solo. The ad agency, Liquidminds, approached me as their idea fit my style perfectly. Many people have perceived them as an arts project, which I think is great. That’s the charme of photography, the fact that people perceive images differently and all get something different from looking at them.